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Who would have thought a new girl group would be delivering such houghtful messages in their music videos? I really believe NewJeans are as successful as they are because of the stories they share. From Ditto to Hype Boy, I love how they show different perspectives through separate versions for each song. They give something fresh each and every time. I like bubble gum pop as much as the next person, but I also love coming out of watching music videos with a deeper meaning. More of this please in K-pop!

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