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Everything NewJeans puts out -- merch, clothes, hairstyles, albums, lightsticks -- just make me want it all. NewJeans's style is everything I wanted as a kid growing up in the Y2K era. They make me want to live out that fantasy. But then I realize I'm living in a capitalist society. The group has completely succeeded in making me want what they have. But alas, things are just things at the end of the day.

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I’m totally with you on this. I WANT what they have. But if you think carefully about why NewJeans is so covetable, you realize they rekindle memories of all the things you played with or desired as a kid. This is Min Hee Jin working her nostalgic magic on us haha.

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